Signed in as:
filler@godaddy.com
Signed in as:
filler@godaddy.com
In a beehive, the waggle dance is how opportunity is communicated. Honey Bees use this dance to communicate precise direction, distance, and quantity of resources. It translates discovery into direction, guiding the hive toward sustainable growth.
As a revenue and hospitality consultant, Jesa Lienhard plays a similar role for hospitality businesses. She identifies where value lives, clarifies the path forward, and aligns teams around strategies that drive measurable performance.
Through data-driven revenue strategy, operational insight, and clear communication, Jesa ensures that every stakeholder understands not just what to do, but why it works. With over 25 years of experience in hospitality, her work strengthens alignment, improves profitability, and supports the long-term health of the organization just as the waggle dance supports the hive.
My hospitality career began on property in housekeeping and front desk roles, giving me a strong operational foundation and a practical understanding of how revenue strategy impacts day-to-day performance. I have managed luxury, independent, boutique, resort, and branded hotels, with experience spanning operations, revenue management, and human resources. Combined with my formal education, I bring a well-rounded, results-driven perspective to every engagement.
I specialize in strategic planning, revenue optimization, system implementation and upgrades, and market positioning analysis. My approach is collaborative, data-informed, and tailored to each client’s unique goals. I am committed to delivering measurable outcomes that strengthen both top-line revenue and overall operational performance.
Let’s build a smarter revenue strategy for your business.
I offer interim or temporary revenue management engagements, fractional revenue management, market analysis, revenue management system review, short-term operational projects such as property management system upgrades and installations, and long-term strategic advisory partnerships.
Delivers strategic pricing and rate plan development designed to maximize revenue across all market segments. Provides expert oversight of OTA channel distribution to ensure optimal visibility, competitive positioning, and rate integrity. Brings extensive experience in revenue management for both branded and independent hotels, with strategies tailored to align with brand standards or independent market dynamics. Produces consistent, data-driven revenue forecasts and leads structured revenue strategy and planning meetings that drive accountability, alignment, and proactive performance optimization.
Provides strategic leadership across revenue, sales, and marketing initiatives, with the ability to lead or co-lead integrated commercial strategies that drive performance. Delivers hands-on training, mentorship, and guidance to revenue management team members, strengthening internal capabilities and accountability. Conducts in-depth revenue performance assessments, identifying gaps in pricing, segmentation, and distribution channel effectiveness, and develops clear, actionable plans to address them. Creates tailored commercial strategy plans aligned across revenue, sales, and marketing functions, ensuring cohesive execution. Translates recommendations into measurable results through structured implementation and consistent execution tracking.
Provides meaningful mentorship that supports professional growth, strengthens confidence, and builds long-term capability within teams. Designs and implements intentional employee journeys aligned with company culture, ensuring team members are engaged, developed, and positioned to contribute to sustained organizational success.
Demonstrates strong expertise in conducting structured interviews that assess both technical capability and cultural alignment. Effectively evaluates candidates for role-specific competencies while identifying potential red flags that may impact team performance or organizational fit. Screens for both technical skills and behavioral attributes, ensuring well-rounded hiring decisions that support long-term success.
Skilled in Microsoft Office, OPERA V5 PMS, OPERA Cloud PMS, Infor HMS PMS, IDeaS RMS, Duetto RMS, Infor EzRMS, Lighthouse BI, Tableau, Demand 360, Agency 360, Salesforce, CoStar, Synxis, UKG, Unifocus, Concur, Profit Sword, Infor EPM
Certified Revenue Management Executive (CRME), HSMAI
I look forward to connecting to discuss how I can best support your team! Thank you for taking some time to read over my experience.
And if you happen to share an interest in beekeeping, I’m always happy to connect over the parallels between a thriving hive and a thriving hotel.

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